Do you know how your customers really want to hear from you?
Breaking new ground in advertising research, this recent independent survey was supported by The Association of New Zealand Advertisers (ANZA), the Communications Agencies Association of New Zealand (CAANZ) and the Marketing Association (MA), and conducted by Colmar Brunton.
Spanning 14 media and 6 areas of marketing activity, across 18 industry sectors, the results provide surprising insights into how consumers prefer to receive marketing communications.
For marketing decision makers and media planners, this is one of the most significant pieces of new information available that can be used to help build successful media plans and communication strategies.
We welcome your interest, and encourage your feedback.