Genius™

Genius™ is an in-depth customer profiling and segmentation tool designed to help you better understand your customers, locate new markets and successfully identify new prospects. 

Its unique and powerful segmentation capability gives you highly targeted consumer information that you can use to:

• Identify target markets
• Find new prospects 
• Tailor direct marketing campaigns
• Establish the best catchment areas for a new store
• Determine the best product ranges for local clientele
• Identify cross selling opportunities
• Identify risk profiles

Genius™ is one of the most comprehensive segmentation tools currently available to your business.  It provides the information you need, to achieve a better return on investment via customer engagement by helping you to market to the right people in the right places.   

Details:

Now with Genius™ your company can gain even deeper insights and understanding into your customers, particularly around wealth, life stage and lifestyle.

Genius™ segments are described by more than 1000 data variables including:

• House value 
• Household value 
• Household composition 
• Lifestyle 
• Geo-demographic

Genius™ divides New Zealand into nine clusters – then 36 segments have been developed that are applied to groups of approx 22 households on average.  Segments are modelled at a sub-meshblock or household level providing high levels of granularity and reducing generalisations that ‘all households look the same’. 

Refreshed regularly, Genius™ is built from a variety of data sources, including the New Zealand Lifestyle Survey and BNZ Marketview. No names, addresses or other individual identification information is available through Genius™.

Any questions?
Please contact our team if you would like further information about how we can work with your business

Call:  0800 DO DIRECT (804307)
Email: dodirect@nzpost.co.nz