Gets you closer than ever to NZ households
GeoPAF (the title is an amalgam of 'geographical postal address file') is a data product that matches the 1.8 million addresses delivered to by New Zealand Post with area statistics available from the 2006 Census. Each address also has a map grid coordinate and a link to the Property and Land Titles database maintained by Land Information New Zealand (LINZ) to create New Zealand’s most intelligent and definitive household data set. Incorporating the entire PAF data set, GeoPAF benefits from the daily ground truthing and error checking carried out by the extensive New Zealand Post field force. You can use GeoPAF to enrich your customer lists with property information (such as property size) and Census area statistics (such as age group) or to produce high-quality mailing lists to guide effective direct-mailing campaigns. It can enable you to realise the true value of the most important list in the world - your own.
For more information please download the GeoPAF brochure (.pdf - 142kb)
Note: Statistics New Zealand has stringent confidentiality rules and no individuals, families or households can be identified from its data. Area information from 2006 Census is provided as aggregated statistics only.
Key features
- Access to 1.8 million postal addresses and free quarterly updates
GeoPAF is based on a definitive, regularly updated file of approximately 1.8 million postal addresses augmented with statistical and property identifiers. The annual GeoPAF licence fee includes free quarterly updates
- Address level match to 2006 Census areas
GeoPAF opens up a wealth of information. For example, through the link to the finest level (meshblock) 2006 Census data, users can choose from over 50 specific demographic characteristics (eg. income range, age bands, number of children) to help understand the characteristics of neighbourhoods. GeoPAF provides a link from every postal address to a level 2 meshblock area. You can access more information about the meshblock data set at Statistics NZ
- Land parcel and legal address match
GeoPAF provides a direct link to the LINZ property and land titles database. Every postal address contains a parcel id and address SUFI. You can access the full property parcel and land titles database at Landonline
- Quality and accuracy of data
GeoPAF is based on a unique Delivery Point Identifier (DPID) and map grid co-ordinates for every address. This ensures superior accuracy of the GeoPAF data including a Level 2 meshblock code for each address.
To see if GeoPAF is right for you, we have created a 25,000 record Sample GeoPAF (.zip - 706kb) which you can download for free. The sample GeoPAF is designed to help you understand the relationships between all the files that make up GeoPAF.
Key benefits
Businesses in every sector can benefit from having a single view of a customer, household and business. GeoPAF can offer valuable marketing, IT and business benefits including:
- Better targeting:
- GeoPAF makes it easier to identify the customers you really need to talk to. The much improved targeting possible with GeoPAF helps reduce wastage and delivers better marketing results
- GeoPAF is equally useful for businesses where the location of assets or people is important such as utility providers planning facilities, taxi companies optimising routes or insurance companies analysing risks
- Cost savings: GeoPAF minimises the unnecessary expense involved with mailing to incorrect or duplicated addresses and processing the returned mail. GeoPAF helps you avoid the damaging loss of credibility involved when someone receives the same piece more than once from your business
- Bulk savings on postage: Matching your data to GeoPAF will help you to qualify for bulk savings discounts to further reduce postage costs
- Better data management: GeoPAF is ideal for reconciling customer addresses across various databases. Using the DPID you can clean up and de-dupe databases that come from different sources.
Important information
The standard terms and conditions of the products and services offered by New Zealand Post Limited, including the information on the extent of our liability, are set out in the Public Contract and the Postal Users’ Guide. These two documents are available on this website as part of our standard terms and conditions. They are also available for reference at your local PostShop. Other conditions for credit customers are contained in the terms and conditions provided to these customers when credit was arranged.
Getting started
To discuss how New Zealand Post can help your business meet its targets, please contact us:
Phone 0800 804 307
Fax 04 568 1627
Email SendRight@nzpost.co.nz
For more information: