Campaign management
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Our team of experts can run your direct marketing campaign for you – from campaign integration and execution right through to analysis and reporting.
We can organise everything or just the parts of your direct marketing campaign that you haven’t the time or resources to run yourself.
Campaign Integration
Direct mail can be successful on its own, but can be even more successful when it’s part of an integrated advertising campaign. We can work with your advertising agency to integrate direct mail effectively with TV, radio, newspapers, and other media. We also have expertise in the digital environment so we can help you with your online marketing strategy and execution. Email can be used alone or in conjunction with direct mail to increase response to your marketing efforts.
Campaign Execution
Our team are experts in everything from data to print production to mail lodgement, so we can take care of your campaign from start to finish. Or we can work in with your existing suppliers, like your advertising agency or printer, to ensure a smooth and successful execution.
Post campaign analysis
One of the strengths of direct marketing is its measurability. Once your campaign is finished, our experts will conduct a thorough post-campaign analysis. This report will give you a clear picture of your return on investment (ROI) and if necessary give you an idea of how to improve your communications for an even better response next time.