The New Zealand Lifestyle Survey
Or were you after:
The New Zealand Lifestyle Survey will give you exclusive insights into New Zealand lifestyles, household purchasing preferences and buying behaviour.
It’s an extremely rich source of information and invaluable marketing tool, allowing you to get closer to your existing customers and target new customers more precisely.
With a choice of 57 questions and up to 300 response variations, there is a wealth of information to choose from, including leisure activities, vehicles, homes, finance, insurance, preferred supermarkets, reading preferences and much more.
By helping you understand more about your customers, the data provides the basis for your business to perform highly targeted, personalised marketing and gives you a competitive marketing edge.
You could use the data to check the information you have about your current customers. It might help you determine whether they’re happy with your current service, and learn more about their future purchasing plans.
And of course, you could use The New Zealand Lifestyle Survey to identify new customers, ensuring you make the right offers, to the right customers, at the right time.
Visit our interactive Data hub web tool to see how many customers you can reach. Crunch your own numbers now.
Pricing
Records can be rented for $700 per 1000 records, with volume discounts for quantities over 10,000.
Sponsoring a question
Sponsoring a survey question in the next New Zealand Lifestyle Survey will entitle you to exclusive access to the responses to your question for an agreed period.
Question exclusivity is available for $15,000 per question. The resulting records can be rented for $700 per 1000 records, with volume discounts available for quantities over 10,000 records.
All prices are in New Zealand dollars and exclude GST.