New Zealand Post to launch local information service

20 October 2010

A new local information service designed to bring Auckland communities and business providers closer together has been announced today.

Former Kiwibank CEO Sam Knowles says the new service - called Localist - promises to take a fresh look at the way communities share information.

“Despite its size, Auckland City is comprised of unique suburbs with individual identities. Localist will empower localities so that people, organisations and communities can share knowledge and information using a range of online and offline media.

“It’s designed to take the best that traditional directories have to offer, along with the power of social media, and create something new,” he says.

Sam Knowles, Chairman of Localist, says Aucklanders have voiced a need for better information services at a local level. Small businesses find it hard to make sense of digital and social media, and pay too much for basic advertising services, he says.

Localist will help businesses succeed by giving them a better way to advertise and find customers locally.

“It’s simply not true that current online search engines and directories have it all covered when it comes to finding truly local information. The content has to exist before it can be found,” he says.

Mr Knowles says he envisages that over time, Localist will be a first port of call for anyone wanting to find information on businesses, services and community events within their local area.

Mr Knowles says New Zealand Post has responded to a demand for more relevant, current content about activities and events, businesses and organisations. It is part of the plan New Zealand Post has been working on to extend its communications expertise into new media.

Localist will launch next year into Auckland but businesses can be part of Localist now by registering at www.localist.co.nzOpens in a new window. or by calling 0800 030 030.

Mr Knowles says he’s confident people will see value in Localist and by involving themselves early, businesses can help New Zealand Post create a better community-level service.

Localist, like New Zealand Post, is a truly Kiwi company. We successfully challenged the banking world with Kiwibank, now we’re ready to fill the need in the local information space.”