NZ Post Group powering ecommerce for Kiwi companies
The New Zealand Post Group is deploying its resources and extensive international connections to help Kiwi businesses access export markets and grow online.
The company is also supporting the New Zealand ecommerce marketplace and is announcing a foundation sponsorship agreement with the newly formed industry body Ecommerce New Zealand.
New Zealand Post’s Executive General Manager Ecommerce and Customer Solutions Sohail Choudhry said the adoption of ecommerce by companies in this country was low by international standards but that was now starting to change – particularly in e-tailing.
“Online and mobile shopping is coming of age in New Zealand and New Zealand Post is uniquely placed to help companies develop their ecommerce operations to meet the growing demand.
“New Zealand Post already does a lot for businesses selling online, and featured two in a recent campaign – Need A Part and Fitwear , to connect them with their customers and help grow their businesses, but we believe we’ve just scratched the surface.”
The Nielsen Online Retail Report for 2014 shows that New Zealanders shopping online on mobile devices increased significantly last year. Nielsen reported there are now 655,000 people shopping on their smart phones – growth of 127% year on year, and 414,000 on their tablet (a 73% increase).
In addition, recent research shows that Kiwi businesses could add $34 billion to the New Zealand economy if they made more effective use of the internet.
Dr Choudhry said the New Zealand Post Group, including CourierPost, has refocused the way it packages its services and global networks to customers to support this growth. This includes free, smart online tools, such as addressing or tracking notifications tools, managed warehousing, sea and airfreight, specialist Customs clearance and in-market distribution.
“We provide full supply chain services – including demand generation, supply chain management and after sales and loyalty support.”
New Zealand Post’s foundation sponsorship of Ecommerce New Zealand (www.enz.org.nz) was designed to help Ecommerce New Zealand make it easier for Kiwi companies not already online to get started and to help companies focus on what’s important to win and retain online customers, he said.
One of New Zealand Post’s first contributions as a foundation sponsor is to be part of ENZ’s Ecommerce Fulfilment Day tomorrow in Auckland. It is the first module of ENZ's 'How to..' Training Series.