Resources, useful links & training

Certificate course

The Certificate in Direct Marketing is recognised as New Zealand’s benchmark qualification, suitable for beginners as well as those with some experience. It is a 16-class course provided by the New Zealand Marketing Association, and sponsored by New Zealand Post. To apply, visit: NZMA: Certificate in Direct Marketing.

Distance learning

A wide range of distance education resources are now available through the Internet - too many to list here.  Some of the largest, most widely recognised are:

• IDM
• THE DMEF

Industry Associations

There are several industry associations that can provide advice, support or education regarding direct marketing.

ANZA - The Association of New Zealand Advertisers. ANZA represents New Zealand’s advertisers, to the public, the government, and the wider advertising industry.  ANZA fulfils a crucial role in providing a united voice for the rights of advertisers, and amongst other achievements was the driver for the creation of the ASA, and remains the parent body for that organisation. 


ASA - The Advertising Standards Authority – A great example of how effective self-regulation in advertising can be.  Amongst a range of other strategic activities, the ASA also runs TAPS and LAPS, providing pro-active vetting of Therapeutic and Liquor focused advertising. 


CAANZ - The Communications Agencies Association of New Zealand is the industry association for communications agencies.

NZMA - The Marketing Association of New Zealand is the pre-eminent professional organisation for New Zealand Marketers, offering a full range of association benefits and activities.  Originally the Direct Marketing Association of New Zealand, the Marketing Association’s mission is “to lift the professionalism and effectiveness of measurable marketing in New Zealand.”

Standards and legal information

ANZA - The Association of New Zealand Advertisers. ANZA represents New Zealand’s advertisers, to the public, the government, and the wider advertising industry.  ANZA fulfils a crucial role in providing a united voice for the rights of advertisers, and amongst other achievements was the driver for the creation of the ASA, and remains the parent body for that organisation.

ASA - The Advertising Standards Authority – A great example of how effective self-regulation in advertising can be.  Amongst a range of other strategic activities, the ASA also runs TAPS and LAPS, providing pro-active vetting of Therapeutic and Liquor focused advertising. 


The Privacy Act 1993

The rapid growth of the Internet and the many associated methods of data capture have raised both awareness and a level of concern about personal privacy.

The Privacy Act 1993 came into force on 1 July 1993. It was preceded by the Privacy Commissioner Act 1991 which established the office of Privacy Commissioner and legal requirements for information matching. Find out more at The Office of the Privacy Commissioner’s website.

The Unsolicited Electronic Messages Act 2007

Also known as the Anti-Spam Act, it covers commercial electronic messages email, SMS, and other Mobile Messaging. Find out more on the Department of Internal Affairs website.