On the 24th of June our three delivery brands NZ Post, CourierPost and Pace, will become one - NZ Post. You’ll also notice simplification of our product names and some exciting changes to our logo and brand colours.
The continuity of your business is our top priority. While you may notice some changes to product naming, digital tools and our website as part of our brand journey, rest assured this will not affect how we service you currently.
On June 24 our new brand will be unveiled across our websites, plus some retail outlets, vehicles and properties (like our depots).
From July 1 you will be able to purchase our new packaging and key collateral items.
The full brand roll-out will take place over the next three years, as a phased approach is the most cost-effective way to implement this change. You may still see our old brandings (CourierPost, Pace and NZ Post) during this time.
Having multiple brands under the NZ Post banner has created confusion for our customers. With this move to a single brand we have worked to communicate the scope of our services more clearly, making it easier for our customers to understand what we have on offer - particularly our courier and online services. We’ve evolved into NZ’s favorite courier – we no longer just bring the mail!
After 180 years of delivering what Kiwis care about, NZ Post is an iconic and trusted brand. We wanted our business, and our contractors’ businesses, to have the opportunity to continue to build upon this legacy.
The decision to change our brand has been built into our business plans for the next two to three financial years. As we are intending to roll-out our new branding over time, as items such as signage are due to be reviewed and renewed, we are minimising the cost impact as much as possible.
What the rebrand means for our products and services
Most of our packaging sizes, tickets and services will remain the same, but they will soon be sporting a new design, and our bags will now contain up to 80% recycled content.
Most product codes and the way you use these services will not change, however the names of our products will change across our systems during June and July (for example eShip, APIs, invoices, reporting, and tracking systems).
ParcelPost Standard untracked prepaid ticket and bags will be phased out, but they may be available to order for a short period of time while stocks last. If this impacts you, you will have received further details regarding these changes.
Many of our tickets and online labels will no longer have a peel and stick portion. When ordering new blank labels for use with eShip, Business Self Service or other ticket printing tools, please select the new product with no peel-off portion (for example CPTKT38ND for 38mm core rolls, replacing CPTICKET38). If this change impacts you, you will have received an email with further details.
From 9 June, a new Global Standard 1D barcode will replace the current domestic courier label barcode on sending labels made using our Parcel Label API tool, Business Self Service and eShip (for some users). From 23 June, we will be introducing a new and improved courier label layout. Both these changes only apply to domestic parcel labels (not international). The changes will happen automatically, and the way we track your parcels remains the same.
Our NZ Post website will be getting a new look and feel, and the structure will be changing slightly to make it easier for our customers to use. All of our current online tools will still be available and easy to find. Pace and CourierPost pages will be redirected to the relevant Express and Courier pages respectively.
One of the key principles for the new branding is to make sure vehicles are compliant with NZ safety standards and best practice for visibility and safety on New Zealand’s roads and in different driving conditions. The designs and materials have been thoroughly tested in real driving conditions led by our Transport and Safety & Wellbeing Teams with independent advice provided by a senior crash investigator.