A journey of change. Well underway.

The world has changed, so we've changed with it. Here you’ll find the latest updates and FAQs about our brand journey.

A journey of change. Well underway.

The world has changed, so we've changed with it. Here you’ll find the latest updates and FAQs about our brand journey.

A new NZ Post brand

On the 24th of June our three delivery brands NZ Post, CourierPost and Pace, will become one - NZ Post. You’ll also notice simplification of our product names and some exciting changes to our logo and brand colours.

The changing face of delivery

As explored in our annual eCommerce report, The Full Download 2021, Kiwis have changed the way they shop, and we’ve been changing to ensure we keep delivering more for you and your customers.

Winding road through forests
Winding road through forests

It's business as usual

The continuity of your business is our top priority. While you may notice some changes to product naming, digital tools and our website as part of our brand journey, rest assured this will not affect how we service you currently.  

Our new brand and why

On June 24 our new brand will be unveiled across our websites, plus some retail outlets, vehicles and properties (like our depots).

From July 1 you will be able to purchase our new packaging and key collateral items. 

The full brand roll-out will take place over the next three years, as a phased approach is the most cost-effective way to implement this change. You may still see our old brandings (CourierPost, Pace and NZ Post) during this time.

Having multiple brands under the NZ Post banner has created confusion for our customers. With this move to a single brand we have worked to communicate the scope of our services more clearly, making it easier for our customers to understand what we have on offer - particularly our courier and online services. We’ve evolved into NZ’s favorite courier – we no longer just bring the mail!

After 180 years of delivering what Kiwis care about, NZ Post is an iconic and trusted brand. We wanted our business, and our contractors’ businesses, to have the opportunity to continue to build upon this legacy.

The decision to change our brand has been built into our business plans for the next two to three financial years. As we are intending to roll-out our new branding over time, as items such as signage are due to be reviewed and renewed, we are minimising the cost impact as much as possible.

What the rebrand means for our products and services

There are no operational or organisational changes as a result of our move to a single brand.

We will be renaming some of our products over the coming months to simplify our offering and better describe the services our customers can access, but the services themselves are unchanged.

When sending mail within New Zealand:

Standard Post will be renamed Standard Mail. Download full details of sending mail in NZ name changes.

When sending parcels within New Zealand:

ParcelPost Standard and Parcel Post Tracked will become 'Economy', a tracked service.

CourierPost products and services will be renamed 'Courier' and 'Courier Economy'.

Pace products and services will be renamed 'Express'.


When sending overseas from New Zealand:

International Air services will be renamed and grouped under 'Economy'.

International Courier services will be renamed and grouped under 'Courier'.

International Express Courier will be renamed 'Express'.

Download full details of our international name changes.

Most of our packaging sizes, tickets and services will remain the same, but they will soon be sporting a new design, and our bags will now contain up to 80% recycled content.

Most product codes and the way you use these services will not change, however the names of our products will change across our systems during June and July (for example eShip, APIs, invoices, reporting, and tracking systems).

ParcelPost Standard untracked prepaid ticket and bags will be phased out, but they may be available to order for a short period of time while stocks last. If this impacts you, you will have received further details regarding these changes.

Change to blank sending labels

Many of our tickets and online labels will no longer have a peel and stick portion. When ordering new blank labels for use with eShip, Business Self Service or other ticket printing tools, please select the new product with no peel-off portion (for example CPTKT38ND for 38mm core rolls, replacing CPTICKET38). If this change impacts you, you will have received an email with further details.

From 9 June, a new Global Standard 1D barcode will replace the current domestic courier label barcode on sending labels made using our Parcel Label API tool, Business Self Service and eShip (for some users). From 23 June, we will be introducing a new and improved courier label layout. Both these changes only apply to domestic parcel labels (not international). The changes will happen automatically, and the way we track your parcels remains the same.

If you build your own labels, we’ll have a new Label Specification guide for you to use. We’ll be in touch with more details when this becomes available.  

Business Self Service will be called My NZ Post Business. Your account, our services and the way you book and manage your parcel sending will be unchanged. 

The eShip platform and the sending labels you create will have a new look and feel, in line with the new branding.

You will see changes to product naming for international services from 1 July.  

Our NZ Post website will be getting a new look and feel, and the structure will be changing slightly to make it easier for our customers to use. All of our current online tools will still be available and easy to find. Pace and CourierPost pages will be redirected to the relevant Express and Courier pages respectively.

What the rebrand means for operations

We are still working on timing for updating branded vehicles. We'll keep you informed as the roll-out progresses.

Mail continues to be a core service offering provided by NZ Post. The changes we are making to our business are to better support our customers with the growing demand for parcel delivery.  

Yes, we will continue to support businesses both in New Zealand and around the world. Our Unified brand only strengths this.

What the rebrand means for our contractors

CourierPost and Pace were already NZ Post brands. We are now unifying these parts of our brand under NZ Post so our customers have one place for all their delivery needs. 

One of the key principles for the new branding is to make sure vehicles are compliant with NZ safety standards and  best practice for visibility and safety on New Zealand’s roads and in different driving conditions. The designs and materials have been thoroughly tested in real driving conditions led by our Transport and Safety & Wellbeing Teams with independent advice provided by a senior crash investigator.