One brand, one promise:
To deliver more for NZ

We are proud to present our newly unified NZ Post brand. Here you’ll find the latest updates and FAQs about our brand journey.  

One brand, one promise:
To deliver more for NZ

We are proud to present our newly unified NZ Post brand. Here you’ll find the latest updates and FAQs about our brand journey.  

A message from our CEO, Dave Walsh



New NZ Post van driving on the road
New NZ Post van driving on the road

A new NZ Post brand

Our three delivery brands - NZ Post, CourierPost and Pace – have become one, with a fresh look and feel to match! You’ll also notice simplification of our product names and services, making it easier to explore our offerings. 

Smiling elderly couple
Smiling elderly couple

The changing face of delivery

As explored in our annual eCommerce report, The Full Download 2021, Kiwis have changed the way they shop, and we’ve been changing to ensure we keep delivering more for you and your customers.

NZ Post courier driver delivering a parcel
NZ Post courier driver delivering a parcel

New names, same great sending products

If you’re using or ordering sending products, you’ll notice some name changes. They’ll work in the same way, but how we talk about them and reference them online will be different. We’ve prepared an overview of the new names to help you get the right product, first time.

Happy retailer packing up a product for delivery
Happy retailer packing up a product for delivery

It's business as usual

The continuity of your business is our top priority. While you will notice some changes to product naming, digital tools and our website as part of our brand journey, rest assured this will not affect how we service you currently.

Our new brand and why

On June 24 our new brand was unveiled across our websites, plus some retail outlets, vehicles and properties (like our depots). 

From July 1 you will be able to purchase our new packaging and key collateral items.  

The full brand roll-out will take place over the next three years, as a phased approach is the most cost-effective way to implement this change. You may still see our old brandings (CourierPost, Pace and NZ Post) during this time.

Having multiple brands under the NZ Post banner has created confusion for our customers. With this move to a single brand we have worked to communicate the scope of our services more clearly, making it easier for our customers to understand what we have on offer - particularly our courier and online services. We’ve evolved into NZ’s favorite delivery service – we no longer just bring the mail!

After 180 years of delivering what Kiwis care about, NZ Post is an iconic and trusted brand. We wanted our business, and our contractors’ businesses, to have the opportunity to continue to build upon this legacy.

The decision to change our brand has been built into our business plans for the next two to three financial years. As we are intending to roll out our new branding over time, as items such as signage are due to be reviewed and renewed, we are minimising the cost impact as much as possible.

What the rebrand means for our products & services

There are no operational or organisational changes as a result of our move to a single brand.

We have renamed some of our products to simplify our offering and better describe the services our customers can access, but the services themselves are unchanged.

You can view a full list of our domestic courier product name changes here

When sending mail within New Zealand:

Standard Post is now renamed Standard Mail. Download full details of sending mail in NZ name changes.

When sending parcels within New Zealand:

ParcelPost Standard and Parcel Post Tracked are now 'Economy', a tracked service.

CourierPost products and services have been renamed 'Courier' and 'Courier Economy'.

Pace products and services have been renamed 'Express'.

From 25 June these new names will start to display inside our online tools, such as eShip.

When sending overseas from New Zealand:

International Air services have been renamed and grouped under 'Economy'.

International Courier services have been renamed and grouped under 'Courier'.

International Express Courier has been renamed 'Express'.

Download full details of our international name changes.

Most of our packaging sizes, tickets and services remain the same, but they are sporting a new design, and our bags now contain up to 80% recycled content.

Most product codes and the way you use these services has not changed, however, the names of our products will change across our systems during June and July (for example eShip, APIs, invoices, reporting, and tracking systems).

ParcelPost Standard untracked prepaid ticket and bags will be phased out, but they may be available to order for a short period of time while stocks last. If this impacts you, you will have received further details regarding these changes.

Yes, all of our prepaid tickets and Courier Packs (Trackpaks) will now be sporting a new design. Products with our new design will be phased in from July 2021 onwards. Product codes and the function of our tickets and Courier Packs will remain the same. 

Products with our old branding will continue to be accepted and delivered, so there is no need to return or dispose of tickets or Courier Packs. 

From 23 June, we will be introducing a new and improved courier label layout. This change only applies to domestic parcel labels (not international) generated by our Parcel Label API, Business Self Service, and by some eShip users. The changes will happen automatically, and the way we track your parcels remains the same. If you experience any issues with your new label please contact [email protected]. Here’s an example of the new label layout:

Change to blank sending labels

Our online labels no longer support a peel and stick portion. When ordering new blank labels for use with eShip, My NZ Post Business or other ticket printing tools, please select the new product with no peel-off portion (for example CPTKT38ND for 38mm core rolls, replacing CPTICKET38). If this change impacts you, you will have received an email with further details.

From 9 June, a new Global Standard 1D barcode will replace the current domestic courier label barcode on sending labels made using our Parcel Label API tool, My NZ Post Business and eShip (for some users).

If you build your own labels, we have a new Label Specification guide for you to use. We’ll be in touch with more details when this becomes available.  

Business Self Service is now called My NZ Post Business. Your account, our services and the way you book and manage your parcel sending is unchanged. 

The eShip platform and the sending labels you create has a new look and feel, in line with the new branding.

You will see changes to product naming for domestic services from 25 June, and international services from 1 July.

Our labels no longer have a peel and stick portion, so when ordering new labels please select the new product with no peel-off portion. For a short time, you may lose the ability to load logos on your labels. 

You will notice our website has a new look and feel, and the structure has changed slightly to make it easier for our customers to use. All of our current online tools will still be available and easy to find. Pace and CourierPost pages will be redirected to the relevant Express and Courier pages respectively

The NZ Post notification suite has been refreshed in line with our new look and feel. Notifications involved include:

  • Sender Subscribed Parcel Notifications (including Express)  
  • Receiver Subscribed Parcel Notifications (via the NZ Post Tracking tool)  
  • Collect my parcel notifications  

All of these notifications are sent from the email [email protected], and SMS from #2154, #4366 and #3883. 

What the rebrand means for operations 

We are still working on timing for updating branded vehicles. We'll keep you informed as the roll-out progresses.

Mail continues to be a core service offering provided by NZ Post. The changes we are making to our business are to better support our customers with the growing demand for parcel delivery.  

Yes, we will continue to support businesses both in New Zealand and around the world. Our unified brand only strengths this.

What the rebrand means for our contractors

CourierPost and Pace were already NZ Post brands. We are now unifying these parts of our brand under NZ Post so our customers have one place for all their delivery needs. 

The safety of our people is our top priority.

Our Transport, Safety and Brand Teams have worked through a robust programme to assess our new design across our fleet range.

Working closely with a recognised, senior crash investigator and industry expert, our new design has been rigorously tested on New Zealand’s roads to account for varying driving and weather conditions.

Extensive field testing examined our new design and colour-way application across the following criteria;

  • Visibility
  • Distance
  • Environmental conditions
  • Comparative branding

The NZ Post blue base colour provides a strong canvas for the contrasting red and white reflective signwriting on our vehicles. The combination of colours and reflective materials used for graphics, provides ultimate visibility in the daylight, night-time and in instances of poor weather. As a comparison, there is nearly a 200% increase in the reflective materials on the new van versus the old red Rural Post branded vans and the addition of over 8.8 square metres of reflective material on the vans replacing the yellow CourierPost van. In addition, the testing showed that our newly branded vehicles remain highly recognisable from a distance.

Visibility on our roads is key.

Within our fleet (from e-bikes to vans and trucks) we have various contractor groups operating in differing environments. Trucks and vehicles operating in rural areas (or areas with no/low illumination) have been equipped with chevrons on the front bonnet or bumper of their vehicle(s) as well as being fitted with LED amber light bars – so they can’t be missed.

The results established that our new design is compliant with New Zealand and NZTA legislative requirements.

From reflective chevron strips, to fitted LED amber light bars, and reflective vinyl graphics, our design has been assessed and critiqued to ensure Kiwis can’t miss our team as we continue to deliver far and wide across the country.