NZ Post is a primarily a blue brand with red accents. The two key colours are NZ Post Blue and NZ Post Red. These two colours should work in concert in all communications and branded materials.
NZ Post has an extended palette of colours; two additional reds and two additional blues. Secondary colours should only be used if the primary colours are present in the same context and should not be used alone in a single context. Use CMYK for all print and RGB for digital material. For best results when printing offset, PMS spot colours should be used. CMYK printing should adhere to the colour breakdowns provided. Colour swatches for Adobe programmes are available.
These guidelines explain how you must always use and visually present our brand assets. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in termination of your permission to use our brand assets.
- Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.
- Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is contrary to our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.nzpost.co.nz
- Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.