Direct marketing

Create direct marketing campaigns that engage current customers and generate new ones.

As New Zealand’s largest mailhouse, we know a thing or two about direct marketing. We offer a full range of services from high performance personalised digital print to campaign collation and finishing by our expert handline team. Our nationwide team will advise you on the best way to maximise your mailout to increase your ROI and get the results you need.

When you work with us and our network of industry experts, you’ll engage your customers and bring on new ones. We can access high quality data including names and addresses for businesses plus rural and urban consumers to help you reach new audiences and grow your market share. We can take care of your marketing campaign from start to finish, or work in collaboration with your existing agency. If you want the best possible results from your direct marketing, you’re in the right place.

We love this industry and continue to provide mailhouse services for some of New Zealand’s largest organisations.

If you want to work with a mailhouse team who are passionate about what they do, contact ccm@nzpost.co.nz or call your specialist Mark Newell - 027 585 6856.

Audience data offers

Basic audience option - Minimum rental 5,000 records

There is a fixed fee of $350 plus GST to access our audience data. This fee covers the costs to extract the audience you select and provide you with that data, the data comes with a SOA (Statement of Accuracy) to meet bulk pricing lodgement requirements.

For $350 plus GST you can access the following data sets:

Email datasolutions@nzpost.co.nz for more details or to request your data.

Selection can be made using a spatial radius search from a single reference address, i.e all PO Box customers within a 5-kilometer radius from your location.

A brief overview of each audience option and what you get for your money is listed below.

Rural Business

Over 56,000 farm locations - 13 different farming types (i.e agriculture, beef), 20 interest selections (i.e. Food/wine, horses), Gender.

Rural Consumer

100,000 individual farmers - 13 different farming types (i.e Retired, Lifestyle), 20 interest selections (i.e. Food/wine, horses), Gender.

Farming types

  • Agricultural Services
  • Beef
  • Cropping/Arable
  • Dairy
  • Horticulture
  • Other Business
  • Other Farmer
  • Other Livestock
  • Other Residential
  • Retired
  • Sheep
  • Small/Lifestyle Farmer
  • Tourism

Interest selections

  • Animal Care
  • Arts/Crafts
  • Books
  • Clothing
  • Computers / Technology
  • Education By Correspondence
  • Financial Services
  • Food/Wine
  • Furnishing/Homeware/Renovations
  • Gardening
  • General Catalogues
  • Golf
  • Health/Fitness
  • Horses
  • Hunting/Fishing
  • Investment Opportunities
  • Music
  • Other Sports
  • Travel
  • Vehicles

PO Box Direct

121,000 Boxes and Bags, Named individuals, Identified by business, farmer or consumer, Number of employees, Choose by ANZSIC code.

National Address File

2 million semi addressed delivery points, Business and residential, Select by address, postcode and geocodes.