Drayton Bird's Last Hurrah

An invite only event
Thursday, 23 November 2017, 5.30 – 8.30pm.
ASB Cube, Wynyard Quarter, Auckland

Exclusively brought to you by

NZ Post with the support of the NZ Marketing Association

What’s an evening with Drayton worth?

“Wise and Wily … People all over the world have been lucky enough to learn from him”
– Sir Martin Sorrell

“Drayton Bird knows more about direct marketing than anyone in the world”
- David Ogilvy

“None of us would be here but for Drayton”
– Clayton Makepeace, world’s highest paid copywriter

Why should you be there?

Because you'll feel you sat down with an old hand and he spilled the secrets of success.

Because he shows you, with example after example, how these secrets are hidden in full view. You just need to blow away the corporate waffle, see through the latest fad for what it is, and grab the basics by the scruff of the neck.

Because you'll leave seeing your business in a totally different light. The mist will lift. The distractions fade away. And you'll be excited about your action plan. Remember that excitement? That excitement when you first started your business? Your first job? You’ll recapture it!

Because you'll be so fired up after he’s smashed a freight train of common sense through your thoughts, you'll never forgot the evening you had 'cocktails with Drayton'

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Years ahead of his time

Did you realise the Internet means all marketing is now either pure direct marketing or shaped by direct marketing?

Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing.

In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather.

As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board.

Drayton’s book, Common sense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982.

He has helped sell just about everything from Airbus planes to Peppa Pig.

And many of today’s top marketers started out with him

Here’s just three of scores of success stories:

David Nobay, cited Drayton as the person who inspired him. Andy Greenaway, named number one Creative Director in Asia – three years in a row. Rory Sutherland, Vice Chairman of Ogilvy Group U.K. and hilarious TED speaker. Drayton spotted him the day he first saw him.

What you’ll get at an evening with Drayton

The big three marketing questions – (most businesses ignore them)

Millions down the drain – because of “upside down marketing”

The Creative Magic Bullet

Video reveals what Ogilvy REALLY thought about Drayton

Do people have any idea what the hell you sell?

What would your boss love you to do? Confucius tells you

THIS gives the best ROI. Yet it probably doesn’t for you - here’s why

The irresistible rise of bullshit – a warning!

The man who dared to tell the truth

Are you coddling your people enough?

The second wisest man Drayton ever worked with

What IS the golden rule?

The timeless realities of marketing so often ignored

A Guided Tour of Marketing Lunacy

Why does your agency talk such utter **it?

Does that slogan sell for you?

Why do the best people quit? An Ogilvy story explains.

Three FREE books

All attendees will get FREE digital copies of Drayton’s best-selling books:

  • How to Write Sales Letters (And Emails) That Sell
  • How to Get a Better Job
  • How even a Business Idiot like me made a million or two

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Not just another mouthy “guru”

On top of this, Drayton has also been doing speaking tours down under since 1984, but now that he’s about 356 years old this is his last serious tour …

And he’ll reveal the most important things he’s learned from working in 54 countries around the world …

… Working as Worldwide Creative Director at Ogilvy & Mather and running his own businesses.

(He doesn’t just spend other people’s money … he invests his own in real businesses - including a restaurant)

And he’s paid his dues – been so broke he had to live under a false name for 7 years.

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Wondering if you can spare the time? Read these comments:

“Your books are among my most valued possessions, and easily among the greatest ever written on advertising, right up there with those by Caples, Ogilvy, Schwab, Reeves and Hopkins.”
– Gary Bencivenga, widely regarded before retirement as the world’s best direct marketing copywriter

“That was great … 48 hours later I got two good pieces of copy from people who’d never written before in their lives.”
– Rowan Gormley, co-founder of Virgin Money and Virgin Wines, and founder of Naked Wines

“The most stunning results I’ve ever seen.”
– Chris Santry, Managing Director of Investment Research Services

“Your creative is the only material we have that consistently meets and exceeds its targets.”
– James Perrin, PruHealth – Prudential Assurance

“The response was 5 times higher than the TV ads, with 60% less cost … the visitors to our website were DOUBLE and we had phone calls to our office. This never happened before … and all from 5 minutes advice.”
– Jaime Montesinos, Principal of IPM Business School in Lima, Peru

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Got questions about your marketing, your business or your career?

Drayton will answer questions for 30 minutes on the night

PLUS reply to any emailed questions afterwards

Still not sure you should be there?

“BeachBody.com had a moderately successful DRTV fitness business doing $6 million per year. Then the company started to employ the suggestions and strategies of Drayton Bird, and in its next year the company topped $40 million in sales.”
– Carl Daikeler, founder and CEO

“A full-on, no-holds barred exposé of what works and what doesn’t work in the world of marketing communications.”
– Dave Edmonds, Head of Marketing Communication for NatWest Bank

“I really respect and admire your work. I have your books here and I’ve read through them to pick out all kinds of golden nuggets.”
– Yanik Silver, SurefireMarketing.com

“I built my business on Commonsense Direct Marketing – It always points you in the right direction.”
– Andrew Turner, MD and founder of Central Trust (Britain’s biggest loan business)

“There is no better craftsman of the word in the world.”
– Derek Holder, Founder of Institute of Direct Marketing

“Every day you remind me of something close to my heart, a viewpoint long forgotten, or something I’m actively thinking about.”
– Steven Taylor, Marketing Director of Premier Resorts Limited

“A great communicator who is funny while delivering superlative content.”
– Prof. Srikumar Rao, author of “Are you ready to succeed.” His Creativity and Personal Mastery is the only business school course with its own Alumni Association

Just a few of the World Class Brands he’s helped

American Express, Audi, Bentley, British Airways, Cisco, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa, Virgin and Volkswagen.

Don’t miss out on this once in a life time event to meet a marketing legend.

We look forward to seeing you there.

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